The purpose of the cover letter is to make the recipient read your resume.
Despite the rise of online job applications, a well-written cover letter remains a crucial part of the hiring process. Many job seekers fail to understand that its sole purpose is to convince recruiters to read their resume. This episode of The Effective Interview Series provides a straightforward template for crafting a compelling cover letter that stands out. By structuring it into three short paragraphs—stating interest, demonstrating fit, and committing to follow up—applicants can make a strong first impression.
Accuracy is non-negotiable; grammatical or factual errors can immediately disqualify a candidate. Beyond correctness, personalization is essential. Recruiters want to see how a candidate’s skills align with company needs, not just a generic summary of qualifications. A cover letter should reference specific job requirements and show how past achievements relate to the employer’s goals. A touch of personality or enthusiasm can also make a significant difference.
Most importantly, follow-up is key—yet it’s often neglected. Saying you’ll follow up and actually doing so are two different things. This episode stresses the importance of consistent follow-up, even for weeks, as a way to show persistence and enthusiasm. By applying these simple yet powerful techniques, candidates can dramatically increase their chances of landing an interview. Listen in to master the art of the effective cover letter!
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